Best Ways to Use Short URL

In marketing or any other professional field, presentation is a vital thing. The more the URL is presentable, the more are the chances of getting traffic. Also, there are many ways to use short URLs.

What is a Short URL?

A long URL is converted into a short link with the use of online tools and still taking the user to the desired landing page.

One can also have custom short URLs and branded links known as branded URL or vanity URL.

Branded URLs are made around the brand name that big brands usually use to share on online social media platforms, while a custom short URL is customized as per the user’s wish or requirement.

As we have understood the gist of short URLs, let us discuss the ways to use short URLs

Social Media Sharing

The usage of tiny links has proved to be a positive factor in enhancing the conversion results. For example, Twitter has a character limit of 280 characters, in which the usage of short links saves the space for more description.

Deep Linking

Deep links are the links that redirect a user to the app location, making it easy for the user to reach the destination. Due to deep links the user does not have to roam and search for its destination. Short URLs are used in deep linking.

Use In Bio Links

Branded or customized links mentioned in the Instagram bio description helps in the marketing of the business. The links look impressive and help in posting more data.

Use In Social Bookmarking

Social Bookmarking is an off-page activity and is done by marketers daily. While submitting the submissions, tiny URLs make the link more clickable.

Guest Blogging

Guest blogging sites ask the other websites to send them an about me section, which describes the author’s details. The author then submits the blog by mentioning the tiny link into it. The tiny link acts as a backlink making the Google crawler and user happy at the same time. Also results in driving more traffic to the website.

Link Tracking And Analysis

Short URLs are the smartest way to track down the traffic. One can use UTM parameters to track the traffic coming from social media efforts or form other people sharing and posting our content. Create a custom short link for your video and add a UTM parameter to track the conversions

Link Retargeting

Retargeting is targeting the users who have viewed your product or have made a purchase in the past. Usage of short URLs makes them click the link from where the retargeting starts. In case they do not come back to your website, but remarketing will show them your product, again and again, enhancing the chances of selling a product.

Online Games And Contests

The mention of tiny links in online contests, games, or promotional activity of a company will augment the chances of brand awareness. For example, the users can click on that link and win prizes randomly.

E-Book

Ebooks also hold tiny links in their descriptions or in redirecting the user to a different destination.

Many free URL shortener tools are available online, which helps in converting a long URL into a short one.

Use the tiny URLs because it is worth it.

Please comment below and share your experiences!