In 2009, Google launched the Google URL Shortener service ‘’goo.gl’’, with a mission to make sharing of links user-friendly.
After its success, people started imitating and offering their short URL services. The market has also changed as people have shifted to apps, mobile devices, and home assistants from the desktop.
After all these events, Google discontinued its ‘’goo.gl’’ console and thought to revamp it. Google replaced ‘’goo.gl’’ with Firebase Dynamic Links (FDL). With this decision, Google has made it clear that existing URLs will remain working and get redirected to their decided destination but people won’t be able to create new short URLs with that anymore.
Firebase Dynamic Links works the way users want. These links work on both Android and IOS platforms. They take the user to the directed destination.
If the uninstalled app is on the phone and the user clicks on FDL, it prompts the user to install the app. Once the user installs it, they get redirected to the destination of the URL.
The Firebase Dynamic Links works across the app and takes the user directly to the native app.
Firebase Dynamic Links are created by using Firebase console, IOS, Android, Rest API, Builder API, by making a URL. The creation of a URL happens by adding domain-specific dynamic link parameters to your app.
After clicking dynamic links the user is sent to the App Store or Play Store for app downloads as specified. One can retrieve the app link after opening the app and handle the deep link as appropriate.
One has to use Firebase Console to create dynamic links which help in social media promotions. A user can decide the custom suffix and name for the link in Firebase Console. Also, Firebase helps in tracking the performance of the dynamic links via the Analytics REST API.
Usage of Dynamic Link Builder API on IOS and Android helps in creating links in apps for user sharing.
REST API usage is the right way to create dynamic links on platforms that do not have BUILDER API. It also helps in tracking the performance of promo campaigns created in the console.
One can manually create dynamic links using URL parameters if they are not interested in gathering clicking data and in having long links.
Above, we have learned how to create a short URL and now let us discuss some of the benefits of using a tiny URL.
The tiny URL makes links more manageable. The tracking and compiling of data become easy. The short URLs are transformed into social media services which help in promoting sharing on social media platforms. The tiny URL provides users useful features like knowing the information about the likes and comments received for a particular link, etc.
One of the advantages of using short URLs is getting strong user engagement. As the short URLs are crisp and clear, they are of fewer characters, and if customized with a brand name, it attracts customers to click. Hence, it enhances the chances of earning profit.
The ways to use short URLs are defined above, which is an example of innovation. The innovations are taking place day by day. The users are excited and ready to accept the changes with open arms.
We are keen to share more information related to Google’s restructuring. Keep reading, and do not forget to share your views by commenting below!