URL stands for Uniform Resource Locator that is an address of a World Wide Web page. URL Shortener Work by a web server function known as URL redirection that redirects the user from a long URL to a tiny URL.
URL shortening is a process in which a long URL is converted into a short URL and redirects the user to the correct page.
Now, a question will pop in the mind .i.e. how does URL shortener work?
Let’s see an URL shortener example. Suppose, a user has a long URL (https://www.facebook.com/TheTiny-105930691099159/), which is required to be copied and pasted on any one of the websites, providing service of free URL shortener. After pressing enter, it gives the user a short link (https://tny.is/57d9302186).
Now, the obtained short URL or a customized tiny URL can be pasted and used on social sites, forums, or messengers, making sharing links easy.
Custom URLs are the ones that a user can edit, by choosing the correct keyword serving the SEO purpose, and helps in getting better ranking on SERP pages.
Advantages of a URL Shortener
It Makes Links Manageable –
It means that the long URLs are sometimes messy and not as per the SEO standards. So, if a user makes it small, then it becomes easy to share on various social platforms.
Data Tracking –
Tracking of data provides information to the user, such as geographic location, the clickable link webpage, etc. It helps users, and companies to develop better results.
Transferring URL Shortener into Social Media Services –
URL Shortener led to some innovative social media services which display popular links, rank domains, and act as a filter for social media content.
Useful Features for Users –
URL shortener has improved the browsing experience. It has also provided innovative features to the user, such as viewing the number of views, QR code scanner, etc.
Promotes Sharing –
A short URL creates more space for the content at various social media platforms, which makes it easy for the user to share the content.
Above, we have gone through the advantages of a short URL. Now, the user should also consider below points before using Short URLs :
Service Disruption –
A user should always look at what would happen if the shortened URL does not work after some time. Always look for a valuable and trusted URL shortener service provider.
Privacy and Security Concerns –
Short URLs can be used for malicious purposes like hiding malicious spyware and downloads. As users do not have any control over shortened URL service and if the service falls victim to any hostile activity, so do users, so choosing the correct services is necessary.
Meaningless Characters in URL –
One should always look for a short URL, that can be customized as a short URL contains many meaningless characters that users and search engines do not read.
So far, we have learned about URL shortener, how do URL shorteners work, URL shortener benefits, etc.
We hope this blog will help the newbies entering the world of URL shorteners.