A tiny URL is shortening a web URL and converting it into some form of letters and numbers.
Branded links and customized URL is a form of short URL. One can create custom short URLs by mentioning their brand name or keywords in them.
Custom short URL is also known as a vanity URL. It is a web address branded for marketing reasons. It relates to your business and website that helps in reaching a large audience.
Branded links are the short URL that one share mainly on social media platforms like Twitter, where the word character limit is less.
Above we have taken a glance at what is a short URL and now let us discuss how to make and how to use tiny URL?
To make a web URL tiny or short, follow the below steps:
Tiny URLs are used in social media marketing as well as in Whatsapp marketing. There are various other uses of short URLs, from which some are mentioned below:
The tools can track the data such as geographic location, live click data, information about the webpage where the link was clicked, with the help of a short URL. This information is very crucial for webmasters and companies. Companies get all the information related to the customer activities, such as the customer location and their interests.
Due to the tiny structure of the URL, it is easy to share and hence promote sharing. Social media platforms like Twitter have less space for posting, and with the help of tiny URLs, it becomes easy to insert more characters. Nowadays, people like to use services that are easy to use, and tiny URLs are user-friendly.
With customized and branded links, it becomes easy to make your brand known to people. While customizing, include the brand name in the URL, and share the same URL on different platforms for various digital marketing activities for the brand promotion.
With the advantages discussed above, we have an answer to the question, ‘’should I use a URL shortener”?
As we are going deeper in understanding the Short URL concept, let us discuss is tiny URL safe?
Well, everything in this world has a negative and positive side, so do Short URLs. There are advantages which we have discussed above, but there are some disadvantages as well.
The unsafe point of short URLs is by looking at the uncustomized link the user does not know what the particular tiny URL holds. It is risky to open as it can lead the user to scam websites loaded with viruses and inappropriate content.
So, the user asks how can I check if a URL is safe? The solution to this problem is to use website safety checker tools like Sucuri SiteCheck, Google Safe Browsing, Mozilla Observator, Detectify, SSLTrust, WPScan, etc.
One more question that pops into the user’s mind is how long does a short URL last? The answer is that the tiny or short URL never expires and never breaks in email postings.
Our suggestion is to use the tiny URL as this is the future. Kindly share your knowledge with us.
We are waiting for your comments!