How many people in the world do you think exactly know the main types of digital marketing platforms?
We suppose many of them do not know. But before discussing anything related to digital marketing categories, first, let us go through what is Digital Marketing?
Digital Marketing is selling, promoting, or branding of your products or service through various platforms such as Google, Facebook, Instagram, Pinterest, Linkedin, etc.
Now, let us take a walk through to the different types of digital marketing:
Search Engine Optimization-
Search Engine Marketing-
Initially, the term search engine marketing is used for both organic as well as for paid traffic, but later it is considered only for paid traffic. By using paid methods like google ads and bing ads, it increases the visibility of the website on search engines. Through, SEM you can put yourself in front of the users who are searching for your products or services.
Social Media Marketing-
Social media platforms, such as Facebook, Instagram, Pinterest, Linkedin, are used to attract the traffic and attention of the users. By using social media platforms, you can make your product and service reach the targeted user and can earn conversions.
Pay Per Click Advertising-
PPC is a model of advertisement where a marketer pays a fee for a click, clicked by a user. It is not an organic medium but a paid one that includes display as well as affiliate advertising.
It is a type of marketing where content is created and distributed by keeping in mind the target audience. The content should be consistent, relevant, and valuable. The target audience should like the content and should consume it.
Affiliate Marketing –
Affiliate marketing is one of the primary types of digital marketing by which one can earn a huge amount of passive income. Here, a person collaborates with another business and receives a commission on the sale of a product. For instance, many people connect with Amazon and eBay and perform affiliate marketing.
Email marketing is one of the most popular sources of digital marketing. It is making people aware of your products, services, and day to day promotional deals via email. Many tools are available in the market for the same. Many factors one has to keep in mind while creating email marketing campaigns like the content one is using with the time of sending emails. In the end, it is always building relationships with your customers.
Above, we have discussed the different types of digital marketing platforms that even offer various digital marketing opportunities.
Here, digital marketing opportunities means the various advantages like easy consumer reach, global advertisement, that are now open for individuals.
Marketing is all about building brands, trust and Internet marketing has proved that with a stronghold in the marketplace.