Before performing any postings, one thing that should be taken care of is the best time to post on social media.
Social Media is a crucial part of Digital Marketing and is widely used nowadays for business purposes.
People post, run paid adverts, share data on groups to gain more traffic.
Now the question arises, when is the best time to post on social media?
There are different posting times for various social media platforms like Facebook, Instagram, Twitter, etc.
Let us throw some light on what’s the best time to post on social media platforms for higher engagements?
Facebook is known as one of the popular social media platforms. The best time to post on Facebook for visibility depends on the Facebook algorithm.
The time of posting on Facebook also has to be decided considering various motives of posting, such as posting for consumer goods engagement, for education engagement, for non-profit organizations, for technologists, etc.
Here, we have to look at the reason for posting, the audience we are looking forward to target, the timing, age factor as the youngsters are usually late riser as compared to older people.
Overall, if we talk about global engagement, the best time to post on Facebook is from 11 a.m to 2 p.m. The best day to do posting is Wednesday and the worst day to post is Sunday.
Instagram is an image sharing platform acquired by Facebook. As per the global engagement, the best time to post on Instagram is Wednesday at 11 .a.m, and Friday from 10.a.m to 11.a.m.
The best day is again Wednesday, and the worst day is Sunday.
The subsidiary company shows the same kind of engagements as the parent company Facebook. If we look at Instagram as a whole, the posting time should be from 9 am to 4 am from Monday to Friday.
Twitter, itself is a powerful social media platform used by all types of people as it is the best place to share views. Here you can directly connect with celebrities and known personalities.
The best time to tweet on Twitter is every day at 9 a.m, and the lowest engagement happens throughout the day on Saturday and Sunday.
Linkedin is the best professional platform for career-oriented people. Here, companies can post jobs with individuals searching jobs, job seekers can show their qualifications, certificates, and learning via Linkedin Profile.
The best time to post on LinkedIn is from 8 a.m. to 10 .a.m. on Wednesday, Thursday from 9 a.m and 1 p.m. to 2 p.m., Friday at 9 a.m. The best day is Wednesday, and the worst is Sunday.
Above, we have discussed the time and day for posting on various social media channels, which will increase your website reach, conversions.