Nowadays, a lot of people talk about digital marketing, but do they know what is a branded short link, and how to use tiny URL for digital marketing?
Tiny URL is a vanity URL, a custom short URL, or a branded link, which is quite beneficial in digital marketing.
Tiny URLs are the compressed long web URLs, which redirect the user to the correct web address.
Custom short URL is a tiny URL that a user, as per their requirement, can customize it by including a brand name or a keyword.
Now let us look at some of the benefits of tiny URL :
Advertising agencies use custom branded URLs for their social media posts and advertisements to create a consistent experience for users.
It also helps in tracking users when they engage with different ads and posts.
It traces the user’s longevity on a page, actions of them, their behavior towards a posting, or an advertisement.
Vanity URLs provide better results .i.e (more clicks, conversions, sales, and revenues) when used on social media platforms. Such as Twitter, Facebook, and Instagram, as they have shown 10 to 20 percent more response as compared to the lengthy URLs.
Custom short branded links are one of the best examples that help in building brand awareness.
As when a brand name is inserted in a customized short URL and used while posting ads or posts on social media platforms, it gives a clear picture of the brand by its brand name to the user, and people are more likely to click on it.
For the release of e-books or webinars, case studies, partnerships, new hires, new service launches, sales emails short URLs are used.
Tiny URLs look polished, which creates an impression and sets you apart.
Short URLs not only help in online activities, but they do help in offline marketing activities such as special campaigns, billboards, and print too.
Vanity URLs are highly used on social media platforms while posting, sharing posts, running advertisements, comments, and emails on different social platforms such as Facebook, Instagram, Twitter, Linkedin, etc.
While doing affiliate marketing, people use vanity URLs as it explains the product or service more nicely.
Usually, affiliate links are ugly and too long, which the user may not find attractive, so converting them into a short URL is necessary.
Above, we have gone through the points on how to use tiny URL for Internet marketing?
Internet Marketing is vast, and usage of vanity URL in it is a small part but a crucial one.
One can only sell something if it attracts the user, is convenient, and user friendly.
In our opinion, custom short branded links usage in digital marketing proves that it leads to more conversions, sales, and revenue.