What Is A Branded Link?

The creation of Links is one of the crucial parts of Search Engine Optimization. 

Links building is a process to get a link back to our website. It gives google crawler a signal about the worthiness of your website.

Links can be long and untidy or small and easy to share. URL shortener tools help us in making a long URL short.

Now, let us have a look at what is a branded URL?

Well, A branded URL is a short version of a URL built around a brand name or related term, that one shares online at different platforms. It differs from the other short URL’s

Also known as vanity URL, that is a long, memorable, descriptive URL converted into a customized short link, used to redirect from one place to another.

Above, we have discussed what is a branded link? Let’s have a walkthrough why a branded short link is required?

• Your Brand Appear More Credible – 

Branded links represent brand name into them, making it trustworthy for the users as if a brand name is involved, the user will have the trust for the quality. Branded URL creates a strong presence and brand identity in the market for that particular business. A generic URL can never match the credibility of a branded URL. The branded link will lead the user to its website as the URL is easy to understand and unique.

• Augment Your Link Appearance – 

Branding of an URL not only makes them appear authoritative, but it makes them look more neat and tidy. Users like to click on more neat links as a nicely done presentation always works as an attraction to the eyes of the user. When we shorten our URL’s like a vanity URL, we avoid generic URLs that a user can get from any generic tool.

• Improve Your Site Search Ranking – 

From the SEO perspective, branded links will lead to an increase of our website traffic with improvement in website ranking as the brand name is in the URL, and users are most likely to click on branded URL. An increase in website traffic will lead to an increase in lead generation and more profits. As Google does not index vanity URLs, we can use branded links to promote each page of our website as a separate entity, and ultimately they will put in all the traffic to our main website.

A vanity URL is a unique web address mainly made for brand marketing purposes in Internet marketing. While creating a vanity URL slashes after the (.com .in .au)  should be removed with capitalizing the first letter of each word in the URL, making it easy to understand. 

Now, it will be quite clear exactly what is a branded short link? As it also enhances your chance of success on every platform, your brand is active.

We hope you must have enjoyed reading it, and it must have brightened your mind.