URLs are a web address used for file transfer, email, database access, and many other applications.
Various online tools are available that help in converting a long URL into a short URL that redirects the user to the correct landing page.
Now, the question arises, what is a custom short URL?
Custom short URL is a URL that can be edited or changed as per the user requirement or business need, which redirects users to the correct web page.
Benefits of a Custom Short Link :
Increases Brand Awareness –
Shortening of URL is quite essential for all businesses with an online presence. If it is a custom URL, it works as an added advantage, as in a custom URL, the business owner can mention the relevant keywords or the brand name of his/her business. Thus, it increases brand awareness.
Tracks Number of Clicks, Location, and Time –
A tracking system in the form of tags is attached to the short URL from where users can track their campaigns, see results in Google Analytics related to the number of clicks, location and time, etc.
Looks More Attractive and Trustworthy –
If a brand name appears in the custom URL, it is believed to be trustworthy and prevents itself from looking spammy, A short URL also looks attractive. URL shorteners are now a part of link management, which is crucial for every business that is interested in making their brand known and serving their customers.
People Are More Likely To Click –
Short URLs make you maximize your voice via social media to say more in fewer characters. As short URLs are attractive and easy to use, the chances of its getting clicked increases.
Augment Your Sales –
Short URLs are easy to click due to which more people reach to the websites where you want to take the user. More website visitors increase the chance of getting more clicks, more purchases, more conversions leading to more sales and profit.
Impact on SEO –
Effective link management is a crucial part of the company website ranking. Redirection of URL moves the SEO link power to your target URL and allows you to improve your ranking level. So a custom short URL with relevant keywords and brand name will succeed in driving maximum traffic to your website.
Above we have gone through some of the advantages and learned what is a custom short link and how it helps in getting more clicks and traffic.
Custom short URLs are a novelty when using different social media platforms as they can be in the space available. But there are more numerous benefits we have of short URL like it can aggregate your metric data, customizing a URL increases sharing and click-through rate and monitors dark social sharing more effectively.
If businesses haven’t started using short URLs yet, it is time for them to start exploring the opportunity!